| TOMB RAIDER celebrates 15 years with a unique Digital Art Exhibition |
| October 4th, 2011 |
==== OFFICIAL PRESS RELEASE ====
Crystal Dynamics, is proud to celebrate 15 years of TOMB RAIDER® with an initiative created for fans.
Redwood City, CA, USA - TOMB RAIDER was first unleashed on the world in October 1996, manifested from fantasy to reality by
creator Toby Gard and the talented crew at Core Design. Little did they know how successful their adventurer would become; skyrocketed
to become a household name within the year and carving a place in history as a pop-culture icon transcending the gaming space.
To celebrate the 15 year anniversary Crystal Dynamics, a Square Enix Group Studio is playing curator to a unique digital art exhibition,
commissioning eight original pieces of art to be created by a selection of esteemed artists and released during the month of October.
The pieces will be created to showcase the new vision for Lara Croft in the eagerly anticipated new TOMB RAIDER game, whilst embracing the
individual style of each of the selected artists.
The exhibition will begin on October 4th and starts with a piece created by esteemed artist Andy Park, artist on the original TOMB RAIDER
comic book series. The month ends with a featured piece by Toby Gard, creator of the TOMB RAIDER series.
All art can be viewed over the course of the month at www.tombraider.com/15.
“This is the perfect opportunity to celebrate TOMB RAIDER’s history by looking at Lara’s promising future,” said Karl Stewart, Global Brand
Director, Crystal Dynamics. “We can’t wait to share each artist’s unique interpretation of what it means to be Lara Croft.”
During the month a series of events will be held to mark the celebration, including a signing by artists at New York Comicon on October 14th
As a finale to the event, a limited selection of T-shirts and posters will be available for purchase from The Nerd Machine’s
website www.thenerdmachine.com with a portion of the
proceeds to benefit Child’s Play charity www.childsplaycharity.org.
To date, the TOMB RAIDER franchise has sold over 35 million copies worldwide as of Oct 2011 and inspired one of the most successful video game film adaptation in history, grossing over $300 million at the box office worldwide.
TOMB RAIDER is in development for a multi-platform release, and is slated to launch fall 2012.
For announcements of each artist over the course of the month visit www.tombraider.com, Facebook.com/Tombraider or follow us on Twitter @tombraider.
About Square Enix Ltd.
Square Enix Ltd., a part of the Square Enix Europe business unit, develops, publishes, distributes and licenses SQUARE ENIX®, EIDOS® and TAITO® branded entertainment content in Europe and other PAL territories as part of the Square Enix Group. Square Enix Ltd. also has a global network of leading development studios such as IO Interactive™, Crystal Dynamics® and Eidos Montréal. The Square Enix Group boasts a valuable portfolio of intellectual property including: FINAL FANTASY, which has sold over 100 million units worldwide, DRAGON QUEST® which has sold over 58 million units worldwide and TOMB RAIDER which has sold over 35 million units worldwide; and the legendary SPACE INVADERS®. Square Enix Ltd. is a London-based, wholly-owned subsidiary of Square Enix Holdings Co., Ltd.
More information on Square Enix Ltd. can be found at http://www.square-enix.com/eu/en/.
TOMB RAIDER, DRAGON QUEST, EIDOS, FINAL FANTASY, SPACE INVADERS, CRYSTAL DYNAMICS, IO INTERACTIVE, SQUARE ENIX, the SQUARE ENIX logo and TAITO are registered trademarks or trademarks of the Square Enix Group. All other trademarks are the property of their respective owners.
Square Enix Limited is a company registered in England & Wales under the number 01804186 whose registered office is situated at Wimbledon Bridge House, 1 Hartfield Road, London, SW19 3RU, United Kingdom.
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